How Technology is Defining Business
It is important to note that AI is not anymore an imaginary topic but rather a tool that is changing the face of marketing. With the old ways of launching broad campaigns that are based on mere estimates, businesses are now able to develop and implement better strategies through the use of AI.
Personalization That Feels Real
It is natural for the consumers to seek for marketing that is tailored to them, and this is where AI comes in. Due to its ability to breakdown data on factors such as the customer’s browsing history, past purchases and even their social media activity, AI enables businesses to create recommendations that are tailored to the customer. For instance, if you have visited a website to look for running shoes and the next day you get an email advising you to buy a pair that is similar to the one you viewed. It feels like the brand understands you and this kind of experience makes the customer confident to return or stay.
Creating Smarter Content
Creating unique and quality content on a regular basis is one of the most daunting tasks for the marketers. It is thus not a surprise that AI is coming in to assist in the process. There are tools that are associated with AI which can generate product descriptions and marketing campaigns. These tools aren’t just a time saver but they also assist brands to produce content that will appeal to their followers. AI breaks down what works, including what kind of content, what kind of format or what kind of style and then uses this information to inform content creation. For instance, if your audience has a particular interest in tutorials, AI can recommend new topics or help in writing the scripts for them. This is because your content is not only generated frequently but also in a way that will be most likely to produce results.
Predicting What Customers Want
AI’s prediction of the behavior can use previous information to guess what the customers will do next such as buy a product, abandon the cart or quit the website. If a customer adds products in the cart and then leaves the website, AI can trigger an email to remind the customer or offer them a discount to complete the purchase. It is about preventing customers from slipping through the cracks and creating a process that will help them stay engaged.
Smarter Advertising
Google and Facebook among other platforms use AI to place right people in their sight, deliver right ads at right time with the option of modifying the campaigns in real time. This means that the businesses can spend less and get better results, and therefore every dollar must be considered.
The Bottom Line
AI has come to alter the face of marketing as a more strategic, individualized, strategic process. From understanding the customers’ behavior to designing a better campaign, it is assisting businesses to build a stronger bond with the customers. It is not enough to use AI to stay relevant; it is important to engage with customers to foster relationships that will lead to success.
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